Email Marketing Meets Social Media

Posted on October 11, 2010

by James Shaw and Amelia Penner

Every business has a few "raving fans".  These people are usually cherished individuals who talk about our company or group in such a nice way that more people become customers.  This article is all about empowering raving fans!  Hook up your social media accounts into your email blasts and you'll allow more sharing,… Read the rest

Social Media Marketing for Business

Posted on June 23, 2010

As part of the Kelowna Chamber of Commerce's Breakfast Education Series, Twin Creek Media was invited to give a presentation on the topic of Social Media Marketing for Business. The presentation is included below for reference. Press play, and use the arrows to navigate through. When you're finished, don't forget to "share" the knowledge with others using the buttons… Read the rest

Engaging Customers – From Bored to Boombastic!

Posted on May 20, 2010

by James Shaw, Creative Director

Are your customers ENGAGED with your message (or bored out of their minds)?

When it comes to engaging your target audience, not all marketing channels are created equal....

You are competing with 1000's of messages everyday. Your "target audience" is being bullseyed with so many random, off-topic, and boring attempts to capture… Read the rest

2010 Valley Wide Chambers of Commerce Event

Posted on May 20, 2010

by Amelia Penner, Account Coordinator

Last week we had an opportunity to participate in the 2010 Valley Wide Chambers of Commerce Event at the Historic O'Keefe Ranch.  This year's event attracted 500-600 people, and we had a great time meeting business people from across the Okanagan Valley.

As a side note, here's a quick message to the introverted, socially-ineptRead the rest

Are Newspapers Still Relevant In a Digital World?

Posted on March 19, 2010
by James Shaw, Creative Director/Principal, Twin Creek Media


In a word, yes.

Newspapers have a unique place in the marketing world.  For many, reading the local newspaper is nothing short of a sacred ritual along with their morning coffee and fuzzy slippers.  I would say though that the relevancy of newspapers for the generations below Boomers is… Read the rest